Dubai: New advertising technology to light up escalators at malls, metros and airports

Brands can currently access formerly inaccessible retail room to bring in target market
A brand-new marketing remedy, utilizing ingenious modern technology, that not only rises safety and security on escalators, however additionally enhances their look has actually been introduced for the very first time in the area.
Activity Symbol intends to change Out of House (OOH) marketing with an around the world trademarked escalator action branding remedy. They will certainly companion with Motivate Media Team to bring this substantial system to brand names throughout the UAE and also KSA, covering shopping center, flight terminals, event centres, city terminals and also lots of various other high web traffic areas.
Brand name proprietors will certainly currently have the ability to gain access to formerly inaccessible retail room to bring in target markets.
Ian Fairservice, Handling Companion of Motivate Media Team, stated: “We’re seeing a boost sought after for OOH solutions in the UAE and also we’re eager to discover this market.”
Brent Bragge, CCO, Activity Symbol: “This item itself is distinctly stylish in reimagining an item of equipment all of us understand and also rather consider approved, changing it right into an appealing advertising and marketing system.”
Christopher Trimble, COO, Activity Symbol: “For the very first time, brand name proprietors currently have the possibility to use a formerly inaccessible retail room to bring in, affect and also transform their target audience, right prior to the POP.”