Majid Al Futtaim launches hybrid digital food hall concept

Covering much less that 3,000 sq foot, Halla Food contains a solitary cloud kitchen area, 7 native F&B principles and also a 34-seater dining establishment.

Majid Al Futtaim, the premier shopping center, neighborhoods, retail and also recreation leader throughout the Center East, Africa and also Asia has actually introduced its initial crossbreed electronic food hall principle at City Centre Me’aisem.

Incorporating electronic and also physical eating experiences, Halla Food enables visitors to purchase from numerous digital dining establishments with a solitary on-line purchase. The opening of this crossbreed principle shows just how Majid Al Futtaim goes to the leading edge of electronic change and also is accepting modern technology and also technology to satisfy the assumptions these days’s vibrant and also digital-savvy customers.

Covering much less that 3,000 sq foot, Halla Food contains a solitary cloud kitchen area, 7 native F&B principles and also a 34-seater dining establishment. Making use of innovative modern technology and also automation, the crossbreed design supplies visitors with a smooth and also contactless electronic experience from end-to-end.

Consumers can easily purchase their food online on, with shipment applications (Deliveroo, Talabat and also Zomato) or at the physical place by checking a QR code or utilizing the self-serve booths. They additionally have the choice to have actually food provided straight to their door or accumulate it at the self-service pick-up cubbies and also dine-in.

Halla Food flaunts a wide array of F&B principles consisting of existing brand names such as VOX Cinemas’ Sweet Bar, Leading Bun, Cooking Area 35, Pizza Al Taglio and also Nutella in addition to amazing brand-new enhancements consisting of Legendary Byrd, a deep-fried hen dining establishment, and also Akl El Beyt, which is experts in Lebanese house food preparation. Later on this year, it will certainly be contributing to its offering and also signing up with pressures with 3rd party F&B electrical outlets so visitors can delight in an also bigger range of foods. Halla Food additionally prepares to broaden its existence with extra areas prepared for later on this year.

Marc Matar, vice-president, Food and also Drink, Majid Al Futtaim Recreation, Amusement & & Cinemas, stated: “Having actually established the standard in movie theater eating, we’re exceptionally honored to broaden our F&B profile with the launch of a crossbreed electronic food hall principle, which incorporates numerous dining establishments in a smaller sized, a lot more effective impact. Halla Food supplies our visitors with a wealth of option in addition to a hassle-free, contactless and also smooth experience. Digital change is interfering with every market and also, at Majid Al Futtaim our company believe that having the capacity to adjust to our visitors’ progressing requirements and also introducing rapid is the secret sauce. The opening of Halla Food shows just how we are constantly providing introducing principles to remain in advance of the vibrant needs these days’s digital-first customers.”

Halla Food notes the most up to date F&B technology from Majid Al Futtaim Recreation, Amusement & & Cinemas, which has actually been expanding its offering recently with the opening of brand-new native principles such as Cooking area 35, its initial standalone coffee shop, THEATER COFFEE SHOP, an all-day eating location and also cooperations such as Akira Back at theater with the worldwide renowned, Michelin-starred cook. Later on this year, it will certainly increase its development in the F&B industry with more openings and also cooperations throughout both UAE and also Saudi Arabia.

Halla Food lies throughout from Carrefour Biography in City Centre Me’aisem and also visitors additionally have the choice to purchase from, Deliveroo, Talabat and also Zomato.


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