UAE

Dubai: Nearly Dh50 million global campaign to drive tourism to Britain kicks off

Drive was held in advance of the UK National Day events at Exposition 2020 Dubai on Thursday.

Ahead of the UK (UK) National Day and also Royal prince William’s very first main journey to the UAE on Thursday (February 10), Wonderful Britain’s nationwide tourist firm, VisitBritain, on Wednesday released a brand-new multi-million-pound international project in Dubai to drive incoming tourist.

The ₤ 10 million (Dh49.89 m) advertising project– “Invite to One More Side of Britain”– was released by Nadine Dorries, Participant of Parliament (MP), Assistant of State for Digital, Society, Media and also Sporting Activity (DCMS) at a VisitBritain function held at Kempinski Resort in Shopping Center of the Emirates (MoE).

The occasion was organized by Dame Judith Macgregor, the chair of British Traveler Authority and also VisitBritain, and also Tricia Warwick, Supervisor, Asia-Pacific, the Center East and also Africa (APMEA), China and also North-East Asia.

The British Ambassador to the UAE, Patrick Moody, and also Ian Ward, Leader of Birmingham City Board Councillor, existed on the celebration.

The project will certainly beam the limelight on Britain’s cities while concentrating on international tourist attracts such as Queen Elizabeth’s Platinum Jubilee events, Birmingham 2022 Republic Gamings, Rugby Organization Globe Mug and also UNBOXED– Creative Thinking in the UK, formerly called Celebration UK2022 and also understood informally as the Celebration of Brexit.

” It’ll highlight the most effective of the UK to the globe and also reveal that we are open and also all set to invite back global site visitors,” stated Dorries.

Dame Macgregor stated the Gulf Participation Council (GCC) countries are the second-biggest market for tourist, which add to 10 percent of Britain’s gdp (GDP).

” The GCC is a really vital incoming traveling market for the UK and also we understand there is bottled-up need for traveling. We obtain about 1.2 million site visitors from the GCC yearly. Of them, almost 500,000 are from the UAE alone,” Dame Macgregor informed Khaleej Times previously on Wednesday.

” We’re pleased to release our project in Dubai, on behalf of the larger program of occasions for UK National Day and also Expo2020 Dubai,” stated Dame Macgregor, that had actually relinquished the Foreign and also Republic Workplace in 2017 after 40 years in polite solution.

Incoming tourist deserved greater than ₤ 28 (Dh139.54) billion to the British economic climate in 2019– it’s third biggest solution export and also a huge part of the nation’s profession in advance of Brexit on February 1, 2020.

mazhar@khaleejtimes.com

Back to top button