UAE

Mashreq appoints Muna Al Ghurair as group head of marketing, corporate communications

Muna’s visit stands for a vital– and also extremely interesting – turning point in Mashreq’s trip.

Mashreq, among the leading banks in the UAE, has actually assigned Muna Al Ghurair, as its brand-new Team Head of Advertising & & Corporate Communications. She brings over two decades of experience in interactions, advertising and marketing, sales and also company growth with an exceptional record with leading settlements and also banks in the area.

Ahmed Abdelaal, team ceo, Mashreq, stated: “Muna brings a riches of understandings, experience and also sector knowledge that will certainly contribute in improving Mashreq’s track record and also get to throughout a time of unmatched adjustment for the globe of financial. Her branding and also advertising and marketing capacities are vital devices as we improve the growth and also shipment of the greatest and also most ingenious multi-channel financial options. Muna’s visit stands for a vital– and also extremely interesting – turning point in Mashreq’s trip.”

Muna Al Ghurair included: “I am thrilled to be signing up with Mashreq at such an interesting time in its development. Mashreq plays a vital function in the UAE’s financial community with an unequaled customer base and also is well-positioned to speed up the change in the direction of electronic financial. I intend to attract ideas from my previous experience to drive the company’s advertising and marketing initiatives and also add to improving the means we involve with all our stakeholders and also the areas we offer.”

Throughout her occupation, Muna has actually taken on an all natural technique to creating incorporated monetary item branding, public connections and also advertising and marketing methods globally and also throughout the MEA area. At previous companies, she established advertising and marketing as a standalone feature, leading the development of specialized groups for public relations and also interactions, branding and also electronic advertising and marketing and also occasions.

Holding a diploma in advertising and marketing from the UAE Polytechnic College, Muna has actually shown knowledge in brand name structure and also leading stakeholder interaction programs, particularly throughout mergings and also procurements. Before signing up with Mashreq she was the Team Principal Advertising Policeman at Network International where she led the public relations and also interactions method for Network’s IPO in 2019 on the London Stock Market (LSE) – the biggest UK IPO at the time of listing.– business@khaleejtimes.com

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